WMC
A modern and clear online identity for WMC
Challenge
WMC wanted a modern and professional online look that seamlessly matched their expertise and services. The colors are a reference to the materials that WMC mainly works with, namely wood and metal. In addition, it was crucial to present their extensive range of services in a concise but clear way.
Visitors needed to understand what WMC does at a glance without being overwhelmed by too much information. A good balance between visual appeal and functional clarity was essential here.
Process
We started developing a new logo that reflects WMC's core values: professional, reliable and progressive. The website was then designed with a clean, organized layout that guides the visitor intuitively through the content. A well-thought-out structure and clear visual hierarchy ensured that all services were presented in bite-sized chunks.
The texts were strategically formulated to convey the core message strongly without unnecessary details. In addition, subtle visual elements and interactive components were integrated to enhance the user experience and keep visitors engaged longer.
Outcome
The end result is a modern, professional and user-friendly website that perfectly matches WMC's identity. The branding exudes trust and expertise, while the structured presentation of the services ensures that visitors quickly understand what WMC has to offer.
Thanks to the clear navigation and balanced content, the website is not only visually appealing, but also functionally strong. This allows WMC to profile themselves online in a consistent and convincing way, which significantly strengthens their position in the market.