Bonsai x Pukkelpop
Paybonsai x Pukkelpop: a website to highlight the Paybonsai concept at the Pukkelpop festival
Challenge
Pukkelpop, one of the largest festivals in Belgium, offers an excellent opportunity to reach a wide audience. Paybonsai, an innovative digital payment method, wanted to increase its brand awareness among festival-goers. The challenge was to effectively convey the benefits of Paybonsai to a young, mobile and digitally savvy audience.
Since visitors to a festival don't take the time to read long texts, the message had to be clear and visually appealing right away. In addition, the website had to be easily accessible via promotional channels.
Process
To attract the attention of festival-goers, a user-friendly and visually appealing landing page was designed, fully optimized for mobile use. The focus was on a clear, concise message that explains the benefits of Paybonsai at a glance. The design was in line with the branding of both Paybonsai and Pukkelpop, making it feel completely familiar and professional.
The structure of the page was strategically structured with strong calls to actions to inform visitors immediately and encourage them to take action. Images and animations reinforced the message and provided a dynamic look. In addition, the way in which visitors would find the website was taken into account. Through the app and campaigns, festival-goers were led to the landing page.
Outcome
The landing page provided Paybonsai with a strong online presence at Pukkelpop and contributed to higher brand awareness. Festival visitors gained insight into the benefits of the payment system in an accessible way, without having to wrestle through long texts.
Thanks to the mobile-optimized interface and attractive visuals, visitors' attention was retained, leading to a successful digital promotion campaign. The collaboration with Pukkelpop has not only increased brand awareness, but also strengthened Paybonsai's image as an innovative player in the event industry.