Bonsai x Tomorrowland
Seamless digital payments for a groundbreaking festival experience
Challenge
Tomorrowland, one of the largest and most iconic music festivals in the world, attracts countless visitors from all over the world every year. This international audience expects a smooth, safe and efficient payment experience during the festival. Paybonsai wanted to increase its brand awareness within this high-tech festival environment and position it as the digital payment solution for large-scale events.
The challenge lay in distinguishing Paybonsai within a festival that is already strongly committed to digital innovations. The message not only had to be clear to Belgian festival-goers, but also accessible to an international audience. In addition, the website had to perfectly match Tomorrowland's premium and futuristic look, without sacrificing usability and speed.
Process
To promote Paybonsai on Tomorrowland, an exclusive landing page was designed that brought together the essence of the festival and the power of digital payments. The design seamlessly matched Tomorrowland's futuristic and artistic style, with a premium look and smooth animations.
The website was fully mobile-optimized, because most festival-goers would visit the page via their smartphone. The content was made available in multiple languages so that international visitors could quickly understand how Paybonsai works and why it's the ideal solution for a cashless festival experience. In addition, the visitor received a clear explanation of how to use the Paybonsai application.
Outcome
The landing page ensured Paybonsai's strong brand positioning on Tomorrowland and increased the platform's international fame. Festival-goers were able to discover the benefits of paying digitally via Paybonsai in an intuitive and visually appealing way.
Thanks to the innovative design and optimized mobile experience, visitors' attention was retained, resulting in higher engagement and brand recognition. Paybonsai was successfully presented as a modern and efficient payment solution that perfectly matches Tomorrowland's technological progress and luxury.