Bonsai x Rock Werchter

Rock Werchter is one of Belgium's largest and best-known music festivals, which takes place annually in Werchter, near Leuven. Since its inception in 1974, it has grown into a four-day event that draws visitors from all over Europe. With an average of 90,000 visitors every day, Rock Werchter offers a wide range of artists, from rock and pop to electronic music and indie, and is known for its high-quality lineup of world-renowned artists and new talent. The festival has received several awards and is seen as a fixture in the international festival world.

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In collaboration with Rock Werchter, Paybonsai has increased its brand awareness among festival-goers. For this occasion, we have developed a special landing page to quickly and clearly inform visitors about the unique benefits of Paybonsai, such as the sustainable aspect of their payments. Thanks to this collaboration, festival-goers were able to easily discover how their transactions contribute to reforestation, allowing Paybonsai to connect directly with the environmentally conscious audience at the festival.