Atelier BLAU
Timeless branding and website for an architectural firm with a vision
Challenge
Atelier Blau aimed to create an online portfolio that not only provides an overview of the many completed projects, but also reflects the identity and vision of the architectural firm. The website had to be accessible and user-friendly, while also emphasizing the social added value of the projects.
Atelier Blau strives for simplicity as the end result, but goes through a complex and reasoned process to do so. This had to be expressed visually and in terms of content. A strong, professional and unique website was essential to present their expertise and projects online.
Process
Studio Kumo provided both the branding and the website for Atelier Blau. We started with an in-depth analysis of the agency's brand identity and core values. This translated into a minimalistic and timeless logo that perfectly matches Atelier Blau's philosophy. The colors and typography have been carefully selected to create an understated and professional look, without distracting from the essentials: their work or therefore the projects.
For the website, we opted for a sleek and intuitive design that makes the projects stand out optimally. Navigation is simple and clear, with a clear focus on images, allowing visitors to effortlessly discover the various achievements.
Outcome
The end result is a powerful visual identity and a user-friendly website that puts Atelier Blau's projects in the spotlight. The branding ensures familiarity and professionalism, while the website acts as a unique portfolio that conveys the agency's vision and expertise. Thanks to the minimalist approach and the strategic use of white space, the projects are not drowned out by design, but rather come into their own.
The website exudes the accessibility and social engagement that Atelier Blau values and offers potential customers and partners a clear insight into the agency's way of working and realized projects. This website has been designed with functionality and user-friendliness in mind, so that Atelier Blau can profile itself optimally online.